Collaborata

Showcasing the smartest multi-client studies.
Crowd-funded to save you 90%.

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How it works

1
Discover exciting research
and insights projects to co-sponsor
2
Post new project ideas
that interest you
3
Gain fresh insights
to apply to your business
Collaborata lets you re-allocate your budget to analysis, where the marketing wars will be won.
Bob Meyers, former Global CEO,
Millward Brown and Chairman, TNS
Calling Collaborata ‘syndicated’ is like calling Uber a taxi company. Collaborata is unique!
Debra Senra, North American
Client Director, Euromonitor
Competitors who collaborate on market research can create far greater value, reducing redundancy and using the new insights to create competitive products and reinforce competitive brands!
Evan Rosen, Golden-Medal-Winning Author
and Exec. Director,
The Culture of Collaboration Institute

As seen in:


Check out these projects now:

"The List": How Brands Rank Among Youth

20% Funded

Purpose:

Brands that win with youth are those that young people can continue to grow into, not out of. “The List” shows you not only how your brand is performing versus your competition on the measures that matter most, but also how to improve and strengthen your brand’s perception and engagement with youth.

Research Details:

  • Methodology: Quantitative
  • Geography: US Only
  • Age: 13 to 19
  • Funding Timeline: 21 days remaining

Pitch:

There’s an immediate payoff for brands who succeed with youth today. An even bigger return is to be had by those fewer brands that grow together with youth and strengthen their relationship as young people age up. “The List: How Brands Rank Among Youth” is based on a deep analysis of the connection between brands and young people as well as by the unparalleled expertise within the youth space of the project sponsors. The study provides a rich context for understanding your brand’s current standing among youth with diagnostic insight to strengthen and improve your brand’s performance. Become a co-sponsor and add your brand along with seven other brands you name to the questionnaire! Buy a second share and get either a bonus sample of 20- and 21-year-olds (in addition to 13- to 19-year-olds) OR name seven more brands to be included in the questionnaire! Sign up as an early co-sponsor to get input into the final questionnaire and insight into pre-test findings. Please join other leading brands to launch this important project... you can’t afford to be left behind by the next generation of consumers! More than 100 brands will be measured. Ask us "who's in"!

SEE PROJECT DETAILS

Vets & Pets: The Influence Veterinarians Have on What Today’s Consumers Are Spending on Their Pets

10% Funded

Purpose:

This study will quantify the influence veterinarians have on what dog and cat owners buy for their pets and how to better engage vets for your brand’s benefit. You’ll gain actionable opportunity insights into how pet owners rely on their vet’s recommendations when it comes to the care and feeding of their pets. And, you’ll gain from the unique perspectives and interactions between pet owner and vet that significantly influence purchase behavior for your own category. This research will also assess how the pet owner-vet dynamic plays out differently among the generations in order to identify distinct opportunities to grow your brand among Millennials, Gen-Xers, and Boomers. Study analytics will identify generation-specific business opportunities for service, product innovation and marketing communication: • Degree of alignment/gaps between owner-perceived and vet-perceived pet needs in order to identify business growth opportunities via improvements of service and product delivery. • Generation opportunities in pet care and feeding purchases based on pet-owner and owner-vet emotional relationships and interactions. Analytics will also support a fuller understanding of owner reliance on vet recommendations during in-office visits and when on vet websites: • How pet owner experience, attitudes and pet’s life stage drive reliance on vet services. • How reliance on vet impacts choice of nutrition, health care products and pet rewards. • Insights into vet criteria for dog and cat care/feeding

Research Details:

  • Methodology: Quantitative
  • Geography: Not Specified
  • Age: 18 to 65
  • Funding Timeline: 44 days remaining

Pitch:

In this first-ever co-funded study of its kind, you’ll learn how veterinarians influence pet owners’ care and feeding purchases. And, you’ll get fresh new insights on how to best engage vets for your brand’s benefit -- direct from the source! So, if you market pet products or services, this research will illuminate how to best tap into the critical vet-pet owner relationship that drives consumers’ attitudes and pet-care purchases in your category. Importantly, this research will also uncover generation-specific opportunities for your business. So, you’ll see how vet influence plays out across Millennials, Gen X-ers and Boomers to reveal latent growth strategies within each generation.

SEE PROJECT DETAILS