This post was originally featured on the Greenbook Blog.

Collaborata is reinventing syndicated research, by bringing the sharing economy to our industry. We've asked Collaborata to showcase projects here they're currently featuring.


Collaborata Featured Project #1

“Changing Channels: The Impact of Fake News on Audiences”

Purpose: To learn whether and how Americans discern and care about the objectivity or bias of the news they consume. To understand the impact of “fake news” on political and social attitudes.

Pitch: We can all agree that it’s critical to understand how fake news is being consumed and how to educate consumers about what’s real, what’s fake, and how biased reporting plays a role in shaping opinions. Three market-research organizations are spearheading this effort. The researchers believe it’s time for the media, news, and research industries to join together in a nonpartisan, robust study that will reveal...


What does it mean to be old? And, how old is old? Is there an age that, when crossed, signifies that we have officially entered into that lifestage?  

Preliminary qualitative learnings from “Hacking Longevity,” a new landmark study, suggest that there is no single age that reflects old age. In fact, most people who you consider old, don’t feel old at all.

Respondents rejected the idea that old was defined by a specific age, although they recognized that, the older they were, the farther out they perceived “old age.”

  • Gen X respondents contended that being old happens around age 75.
  • Boomers, many of whom are already in their 70s, peg old age beginning in the early 80s.
  • And members of the Silent Generation, who emphatically stated that they feel young, believe that this milestone does not happen until the ripe age of 90.

As a Millennial with his twenties in the rearview mirror and a hairline that is heading that way as well, I’m relieved that...


Brick-and-mortar stores are heading to the obsolescence trash-heap, living out their days alongside our old phone booths and arcades while online retail takes hold of the future of shopping. This doom-and-gloom must mean that people prefer shop online. Right? Not so quick.

But there is still hope for retailers. Young people in particular value experiences over material possessions, and many still see shopping as that experiential activity, according to “Generation Nation,” a study available on Collaborata.

Every single generation measured (Boomers, Xers, Millennials, Gen Z) in the study preferred to shop at a physical store instead of online. In fact, Gen Z (67%) prefer this experience more than all other generations. So retailers that can enhance that shopping experience will fare much better in the future.

According to Baljit S. Dail, Chairman of the Board and CEO of JDA SoftwareNow, it’s critical for retailers to enhance the experience of shopping in...


If you’ve been following Collaborata, you’ve seen that we’re on our way to reinventing syndicated research through cost-sharing. We’re currently offering more than 30 multi-client projects that fill real business needs while stretching budgets through cost-sharing.

But, a funny thing happened on our way to changing the syndicated research model: You showed us that there’s also a role for Collaborata to play in custom research, by taking the pain out of the RFP process.

So, we’re thrilled to introduce you to Collaborata’s new Custom Concierge Service, which:


  • Gets you competitive bids from two or more qualified and vetted experts
  • Helps you negotiate terms and conditions and navigate the procurement process
  • Supports you in launching projects on time, on strategy, and within budget


We think this is a great way for you to discover and work with some of the best researchers in the country. We’ve done our research on the...


We’ve all seen the “Hot Toy Lists” many top toy retailers post this time of year. And, of course, adults often scamper to buy up the top toys in the days leading up to Christmas. Finally, there’s a list that comes from kids themselves. And according to The Kringle Report, the big-three brands for this season will be Lego, Barbie, and Hatchimals.


“Instead of asking adults and so-called experts what toys kids want, we are directly asking the kids,” said Cory Schwartz, president of ConsumerQuest, the research firm behind The Kringle Report. “Our research reflects what kids want for the holidays in their own words, which becomes not only a leading indicator for the industry, but also a great buying guide for parents.”


The Kringle Report is released each month leading up to Christmas, letting toy manufacturers and retailers know what needs to be on their shelves. Unlike industry reports that count what...


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It’s Not Too Late: What Kids Really Want for the Holidays