This multi-phased original project will reveal how brands can more successfully leverage video as a critical piece of the discovery process. As one piece of this project, behavioral tracking will examine the role of video pre COVID and post its immediate impact.

eCommerce behaviors examined from 2019 and March 2020, the month marking the biggest impact to date from COVID-19. The data is based on Luth's ZQ Intelligence, a technology that passively captures how people shop and spend time online. These comparative insights illuminate the new truth where online behaviors are more deeply ingrained and not easily changeable despite an event with unprecedented impact during the digital age.

This multi-phased original project will reveal which Americans are are living on the edge of financial insecurity. The end-goal will be to provide brand with a holistic look -- including demographics, behaviors and psychometrics, to understand the experience of living paycheck-to-paycheck and what brands can do to empathetically connect with serve this large group. This project will deeply investigate those on the lower and upper end of the income spectrum.