This ambitious project takes a deep and strategic look at how organizations can better serve and connect with those in the midst of 5 Life Shifts: Caregiving, Aging Single, Grandparenting, Career Encoring, and Changing Living Situation. "Hacking Longevity" will dive deep into each of these five profound life-altering events.
Reveals how Gen Z parents will meaningfully differ from their Millennial predecessors.
Anticipates generational changes to meaningfully connect with America's Gen Z, Millenials, Xers & Boomers.
Discovers the impact of sponsored posts and online influencers on brand awareness, interest, and purchase intent, delving into differences by category
BOB MEYERS
FORMER GLOBAL CEO, MILLWARD BROWN, AND CHAIRMAN, TNS
Get vetted. Compete for the right projects. Meet and delight new clients.
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