The third-third of life, which for the past several decades was known as "retirement," is in the midst of significant evolution and must be redefined. Not only are consumers different generationally and socioeconomically, so are their aspirations regarding "what's next" and their abilities to get there.

Live entertainment events have been hit hard by the pandemic. Concerts, theater, sports, and movies are in crisis mode, as businesses and organizations are trying innovative ways to remain open while being safe.

This ambitious project will, for the first time, reveal new mobility trends and challenges in the wake of the coronavirus pandemic.