This multi-phased original project will reveal how brands can more successfully leverage video as a critical piece of the discovery process. As one piece of this project, behavioral tracking will examine the role of video pre COVID and post its immediate impact.

This FREE project will monitor and track the impact of C19 on consumers as it relates to various aspects of their daily lives. This fast-moving crisis is deeply impacting American's behavior and attitude. This project will establish a baseline from which we’ll measure ongoing changes in consumers’ attitudes and behaviors resulting from the virus.

eCommerce behaviors examined from 2019 and March 2020, the month marking the biggest impact to date from COVID-19. The data is based on Luth's ZQ Intelligence, a technology that passively captures how people shop and spend time online. These comparative insights illuminate the new truth where online behaviors are more deeply ingrained and not easily changeable despite an event with unprecedented impact during the digital age.