Living on the Edge: A Comprehensive Look into the Characteristics, Psychology, and Behaviors of People Living Paycheck-to-Paycheck
This multi-phased original project will reveal which Americans are are living on the edge of financial insecurity. The end-goal will be to provide brand with a holistic look -- including demographics, behaviors and psychometrics, to understand the experience of living paycheck-to-paycheck and what brands can do to empathetically connect with serve this large group. This project will deeply investigate those on the lower and upper end of the income spectrum.
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