The third-third of life, which for the past several decades was known as "retirement," is in the midst of significant evolution and must be redefined. Not only are consumers different generationally and socioeconomically, so are their aspirations regarding "what's next" and their abilities to get there.

How can your brand participate in and add to the conversations about Black Lives Matter and the underlying issues of diversity, equity, and representation when there’s a lack of a common, accepted vocabulary?

This ambitious project will, for the first time, reveal new mobility trends and challenges in the wake of the coronavirus pandemic.