About Us

Collaborata, the market-research marketplace, brings collaboration and co-funding to the marketing-research industry. We enable clients and suppliers to connect with each other in order to shape projects, while sharing the results and costs.

We’re a Chicago-based startup. Our two co-founders have a combined 35 years in the marketing-research industry and at one of Chicago’s most successful tech startups. Collaborata’s team, in addition to developers and designers, boasts key advisors from both the marketing-research and tech industries, fortified by strategic partnerships covering both sides.

Co-Founder Peter Zollo is the founder and former CEO of TRU, the firm that contemporized youth insights. He exited the business in 2013, after a global expansion into 40 markets and an acquisition by WPP/Kantar.

Co-Founder Jimmy Zollo led key business-development initiatives, including launching new markets and product lines, for GrubHub, one of Chicago’s most successful tech startups ever.

We believe our industry is ready for a collaborative, co-funding marketplace. We hope you agree.