Collaborata
COLLABORATA BLOG

The following insights come from “Corporate Researchers Speak: How to Engage and Sell Us,” the first-ever qualitative deep dive into research clients’ path to purchase. This study, which will be released next month, was conducted by David Harris from Insight & Measurement, together with partners from Aha, Reality Check, and Inqui. The study was successfully funded on Collaborata, where it is now available for purchase.

 

If you’re like most research suppliers, you think you already “get” how to be help your clients and what matters to them. After all, your company is already successfully serving clients. But, as the learnings from “Corporate Researchers Speak” show, clients rarely share with you what really drives them. (And, what drives them crazy!)

As a researcher, you strive to gain an empathetic understanding of your clients’ consumers. By being an empathetic research partner, you’ll solve more problems...


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Volumes of research have been written about Millennials, with much more to come as this giant group transforms adulthood. And as of late, Gen Z is having its time in the spotlight. Baby Boomers, many of whom are in the midst of retiring, are also getting plenty of attention from researchers, particularly in the field of aging and longevity. (Sorry Boomers, you're getting old!) But what about Gen X? Why is this generation too often squeezed out of the conversation?

It doesn’t help being sandwiched between two large and flashy generations. Paul Taylor and George Gao of Pew recently summarized Gen X’s struggle to stand out of the crowd: “In most of the ways we take stock of generations— their racial and ethnic makeup; their political, social and religious values; their economic and educational circumstances; their technology usage – Gen Xers are a low-slung, straight-line bridge between two noisy behemoths.”

But even if this group isn’t as...


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For someone who has spent the last three decades studying and advocating for youth, I’ve been a real fish out of water lately, immersed in learning about the aging population, often referred to as the “Longevity Economy.” And, as someone who for several years now has spent a special part of each day visiting his parents and other residents at a memory-care home, I’ve been personally invested (like so many Boomers) in the quality of my parents’ end of life. So, with that as personal grounding, I’ve embraced my newfound role as a student of this lifestage. And, I can’t help but imagine how it can and should change for my generation and those that follow.

One of the most exciting parts about working at Collaborata is whom I get to meet -- experts in areas way outside of my “youth comfort zone.” Lori Bitter is at the top of the list. I’ve been privileged over the past few months by the truly mind-expanding experience of...


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Based on a wide-ranging quantitative study from “Generation Nation” and other research, here are a few Millennial stereotypes that we’re okay perpetuating, because, well, they’re true.

 

1. Millennials are full of self-esteem and optimism

You better believe they are. Members of the generation that grew up with participation trophies think that they’re pretty great as young adults.

Millennials, much more than other generation, feel that their lives are “full of purpose,” which reflects their perceived self-worth. Fully 67% of Millennials believe this to be true, compared to only 53% of Gen Z, 55% of Xers, and 58% of Boomers.

Additionally, a higher percentage of Millennials than any other cohorts believe that their life will get better as they age. This optimistic streak is one of Millennials’ most enduring and unifying qualities. Although they’re optimistic about the direction of their lives, they also admit...


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According to the focus-group participants of “Hacking Longevity,” a new landmark study on aging, many seniors and Boomers are concerned about needing a caregiver, placing the “caregiving burden” on others, or the need to downsize and move out of their home.

Those who might receive care in the future did not want to be a burden on their children but yet did not have a plan to cover such a need. And while most seniors acknowledge that their housing situation is a challenge in terms of when, how and where to downsize, one common theme among all generations agreed that they did not want to cohabitate but instead value their own space.

We’ve seen in research from a previous Collaborata study, “Generation Nation,” that most Americans struggle to properly plan for their long-term future. Only 24% of Generation X, most of whom are in their 40s and 50s, are currently saving for retirement. It’s not because they are flippant about their future,...


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Recent Posts
The Psychology of Your Corporate Research Client
Gen X Needs a Hug
Aging Youth Guy Inspired to ‘Hack Longevity’
Five Millennial Myths: Confirmed!
Planning for Future