Insight & Measurement, LLC

Joined July 2017

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About Us:
David has more than 20 years of experience in the marketing-research industry. For many of those years, he was a corporate research buyer. At GSK (GlaxoSmithKline), he and his team bought and managed over 900 marketing-research and insights projects annually. So, he brings both client and vendor perspectives to this project. He has also designed and implemented training programs on everything from how to be a qualitative moderator and how to write about qualitative research to conjoint and discrete choice. In 2014 he published, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. His book begins with why clients need to do qualitative research first, before designing surveys. He has designed and managed online qualitative research for 10 years and IDIs for more than 20. He passion is collaborating with experts to ensure we get the insights we need to make sound decisions for our organizations.



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