The Business of Aging research group has been working together for more than 17 years in various organizations. Each team member has more than 20 years of experience in qualitative and quantitative research with older adults, comparative analysis, and generational insights. Experience shows in every aspect of their process from development of screeners to reports. To date, this team has conducted 3,000+ focus groups, IDIs, and ethnographies as well as nearly 1,000 quantitative surveys and analyses focused on the mature consumer and surrounding generational cohorts. Lori Bitter, President, is a well-known, well-respected expert. She is the author of "The Grandparent Economy," which is available from Paramount Publishing. Lori specializes in message strategy and strategic development. Her passion lies in the world's aging population, infrastructure needs, public policy, and the business response. She has contributed to several books on aging consumers and is hard at work on a new book.
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