The Family Room

Joined March 2018

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About Us:
Founded in 1997, The Family Room is a youth and family-focused brand consultancy that advises Fortune 500 brands on growth strategy. Our clients include many of the world’s most iconic brands including Coca-Cola, Viacom, Nestle, Disney, Harley-Davidson, LEGO, Doritos, and many others. At the heart of our company’s ethos is the belief that family marketing miracles come from HUMAN insights, not category insights. For the past 10 years we have conducted an ongoing study of the Passion Points™ that define kids’, teens’, and parents’ emotional landscape. These Passion Points™ enable our clients to move beyond the rational WHAT of consumer behavior to the emotional WHY, enabling you to create disruptive brand strategy that speaks to the family heart, not head.



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