Discover the signifcance of playlists, particularly their impact on brands, celebrities, and the streaming services themselves
The race is on to have playlists serve the role traditionally reserved for radio. Advertisers, broadcasters, management companies, and artists themselves will need to understand how to use the playlist as a tool to reach committed music listeners.
This study, by the expert in music industry research, reveals the new listening terrain and the emerging opportunities for those who embrace this change.
This is a fully funded project for immediate delivery. A presentation by MusicWatch can also be scheduled at your convenience.
Primary segmentation: Spotify Free vs. Paid users, Apple Music Triers vs. Paid Subscribers
Reliable sample partner
In-person presentation optional; may be scheduled at your convenience direct with MusicWatch.
T&E direct expense (no markup)
MusicWatch was the first offering of what was then NPD Entertainment. With nearly 20 years experience monitoring the music and entertainment consumer, we have unparalleled expertise in understanding the music category.
Russ Crupnick, Managing Partner, and Josh Bell, Director of Research