Voices of Motherhood

Capture the emotional insights and in-the-moment challenges, joys, frustrations, and experiences of those early months of motherhood.

Supplier:

Nimble MR

Message

0% funded

10% for you,
10% for your friend

Capturing the experience of the final months of pregnancy and early months of parenting can be a challenge. Moms have a lot on their plate, so asking them to meet at a focus group facility, have a researcher come to their home, or log in to a platform may mean missing those late-night feedings, early morning worries and intimate thoughts of motherhood.

These voice of the consumer insights will provide creative, product development, and insight teams with content to inspire new ideas and next steps in innovation.

Objectives

  • To capture the small moments of motherhood for creative inspiration.
  • To explore opportunities for communication strategies for reaching this audience.
  • To uncover unmet needs for new product innovation.
  • To experience a new approach to diary research studies.

Why?

This is a new approach to research insights collection and delivery. Are you ready to try something new and engaging?

Each week your insights, creative, and/or product development will receive a 5-10 minute podcast featuring highlights of the week’s topics or audience segment. Teams can listen to the actual voice of the consumer for inspiration and content.

The podcasts will be posted to a password-protect website where they can interact with photos, images, graphs, videos and other stimuli for a multi-media interaction.

Incentives

First 4 investors may:
- Participate in the project design by choosing one topic area of focus, providing probing questions for your team objectives, and selecting one sub-target audience of moms.
- Choose a topic for one of the final episodes.

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