Collaborata

Corporate Research Buyers Speak: How to Engage and Sell Us To Become Our Preferred Insights Partner

The first-ever qualitative “deep dive” into how marketing-research buyers decide which suppliers to engage, how they like to be “sold,” and how to address their unmet needs

Supplier:

Insight & Measurement, LLC

Message

100% funded

$7,500

your cost

10% for you,
10% for your friend

About

As a sponsor of this research, you'll gain a key competitive advantage. You’ll learn what corporate research buyers really want -- how to best reach and sell them the first time, how to meet their shifting needs, and how to maintain and grow the relationship by becoming a valued partner.

This research, which uncovers the insight industry's "path to purchase," provides practical and timely guidance on how to successfully sell into new client companies and how to nurture and grow existing relationships in today’s ultra-competitive environment.

If you're one of the early sponsors of this study, you'll have the opportunity for input into this research.

We will uncover the hidden triggers -- rational, emotional, and corporate -- that lead to buying decisions, but clients do NOT always share with you. Even if you gain only a single client from your investment of this research, your return will more than pay for your investment. So, here's an easy opportuity to "practice what you preach" -- by investing in research that you can act on and that can drive revenue.

Objectives

  • To gain a greater understanding of the “client journey” in commissioning research and insights projects beginning with the first contact to procurement, proposal, engagement and an ongoing partner relationship
  • To reveal the emotional and practical drivers of how research and insights clients making their “buying” decisions
  • To identify and empathetically understand research buyers’ unmet needs, challenges, and pain points
  • To provide insights to research suppliers to guide and support their internal sales training and develop biz-dev, newly effective best practices
  • To understand how procurement departments influence supplier choices, and how buyers “work” the system to bring in suppliers they want

Why?

As a sponsor of this research, you'll gain a key competitive advantage. You’ll learn what corporate research buyers really want -- how to best reach and sell them the first time, how to meet their shifting needs, and how to maintain and grow the relationship by becoming a valued partner.

This research, which uncovers the insight industry's "path to purchase," provides practical and timely guidance on how to successfully sell into new client companies and how to nurture and grow existing relationships in today’s ultra-competitive environment.

If you're one of the early sponsors of this study, you'll have the opportunity for input into this research.

We will uncover the hidden triggers -- rational, emotional, and corporate -- that lead to buying decisions, but clients do NOT always share with you. Even if you gain only a single client from your investment of this research, your return will more than pay for your investment. So, here's an easy opportuity to "practice what you preach" -- by investing in research that you can act on and that can drive revenue.

-------------------------------------------------------------------

SPECIAL DOUBLE OFFER FROM GREENBOOK FOR CO-FUNDERS OF THIS PROJECT!!
• A $3,000 credit on the new GreenBook blog for either banner advertising or sponsored posts

• Two complimentary tickets to IIeX NA next June (a $2,900 value; http://iiex-na.insightinnovation.org)

PRICING / LICENSING DETAIL:
Choose 1 of the 3 Options Below:

• Single-user license | One geographical office within one branded operating company, division or subsidiary: 1 share ($7,500)

• Multiple-user license | Full distribution across all geographical offices within same branded operating company, division or subsidiary: 2 shares ($15,000)

• Full-enterprise license | Unlimited distribution among corporately owned operating companies): 3 shares ($22,500)

Incentives

BE AN EARLY SPONSOR (those who purchase before the project reaches its funding goal) and get meaningful input into the research.

BUY 2 SHARES and get a presentation at your site by Dave Harris (out-of-pocket travel will be billed additionally).

COURTESY OF GREENBOOK:
• A $3,000 credit on the new GreenBook blog for either banner advertising or sponsored posts
• Two complimentary tickets to IIeX NA next June (a $2,900 value; http://iiex-na.insightinnovation.org)

Fund This Project

Comments

Add Comment

Error: You must enter text in the box below.

07/28/17

I would've bought this at TRU! You can never have too many insights about your clients' path to purchase, and how you can help them along.