Collaborata

Hacking Longevity: A Three-Generation Perspective on Living to 100-Plus

Your "strategic guidebook" for serving the longevity economy. Revealing fresh insights -- including the similarities, differences, and nuances of three generations -- when it comes to aging.

Supplier:

The Business of Aging

Message

100% funded

10% for you,
10% for your friend

About

To date, increased longevity has been treated as conceptual and aspirational, as in, “What will you do with 30 extra years?” Most of what we know about this expansion is anecdotal, even though we see and are experiencing seismic shifts at every stage of life.

Objectives

  • Identify changes and adaptations in life-stage patterns; codify these shifts for future comparisons and study
  • Understand the implications of increased longevity on the nature of families, their structure and behavior (i.e., Is there a true multigenerational effect?) and their planning for longer lives
  • Explore related challenges and issues when it comes to the workplace, housing, finances, education, and particularly leisure
  • Bring insights to bear on late-in-life planning, including giving, legacy, housing, end of life
  • Understand how different generations view personal fulfilment at their life stage and in the context of longevity

Why?

Rather than approaching this as an “aging” study, we will be studying these shifts -- some subtle and some quite large -- with a fresh eye. We want to understand how people are “hacking longevity” and if the idea of longer life informs plans and thinking.

This study is designed to frame the issues for brands and organizations who want to play an active role in serving the longevity economy in meaningful, informed ways.

Incentives

DIAMOND
• Input into the research via calls with Lori Bitter, the project leader and noted authority on aging (timing-permitted)

• Category-exclusivity (note: price and availability dependent on category)

• 2 invitations to AARP's "Living 100" event on April 12, 2018, in Washington D.C., where the research will be debuted and your organization will be named as a co-sponsor

• In-person presentation of findings at your site by Lori Bitter (travel expenses billed separately at cost), including strategic consultation

• Consultative phone call following presentation with your team and Lori Bitter

• Customized strategic leave-behinds

• PRICE: $50,000 (buy 2 shares of this project)

GOLD
• Input into the questionnaire with Lori Bitter, the project leader and noted authority on aging (timing-permitted)

• One invitation to AARP's "Living 100" event on April 12, 2018, in Washington D.C., where the research will be debuted

• WebEx presentation of findings for your organization with Lori Bitter

• Full reporting, as detailed within this posting

• PRICE: $25,000 (buy 1 share of this project)

SILVER
• Group WebEx presentation of findings led by Lori Bitter (to be attended by other co-funders)

• Full reporting, as detailed within this posting

• PRICE: $9,500 (NOTE: TO BE OFFERED ONLY AFTER THIS PROJECT IS FULLY FUNDED)

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