Collaborata

Understanding Today's Hispanic Shoppers

Discover at a deep level how Hispanic shoppers' attitudes and behaviors are impacted by today's political climate in the U.S.

Supplier:

GroupSolver

Message

17% funded

$8,125

your cost

9

days to go

$48,750

total cost

10% for you,
10% for your friend

About

People of Hispanic origin make up 17% of the U.S. population and account for $1.3 trillion in buying power. While Hispanic shoppers are growing as a segment of the general US population, this growth is facing uncertainty within the current political climate.

Objectives

  • Understand how Hispanic shoppers’ lives have changed in the uncertainty of today’s political environment
  • Understand changes in where, how, and why Hispanic shoppers make purchases at different locations
  • Measure the confidence level of Hispanic shoppers regarding their future in the United States and their place in the economy
  • Understand Hispanic shoppers’ attitudes towards American vs. non-American brands
  • Understand Hispanic shoppers’ purchasing preferences to inform key strategic and tactical marketing decisions

Why?

GroupSolver, together with U.S. Hispanic audience expert Monica Mitrani, has designed this study to help co-funders:

• Uncover the changing attitudes of Hispanic shoppers in today's national climate

• Tailor messaging to be more relevant, timely, and empathetic toward Hispanic shoppers

• Yield actionable insights as to the concerns and preferences of this powerful group especially in light of the new reality in which Hispanics find themselves

You'll be able to act on this study's findings by understanding Hispanic consumers' behavioral changes due to changing immigration policy and the attitudes that are driving these shifts. The implications of this research should guide your multicultural messaging, media, and overall marketing strategies.

Please join us in this important project that will bring new light to this powerful group at this critical juncture in our cultural and landscape.

Incentives

• Purchase two shares and get two proprietary questions (close-ended only)

• Purchase this study together with "Generation Nation" (already successfully funded on Collaborata) and get $1,000 off the combined price of both studies

Fund This Project

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12/08/17

I love the partnership for this project: deep audience expertise together with a truly innovative platform. Great, timely topic. Can't wait to see the insights.