Reveals how consumers feel about their national economies in seven key African countries
According to McKinsey, the African consumer market will reach $1.2 trillion by 2020. The African consumer has unique habits and aspirations not well understood. In many parts of the world, public and private surveys track consumer confidence and sentiment to guide business decisions for consumer-focused companies and to convey a sense of the economic climate.
Some African countries produce consumer confidence indices compiled by chambers of commerce and government statistical offices.
There has never been a consumer-confidence tracker uniformly measured among the seven African countries that have the largest urban populations and middle class. If you sell your products in Africa, the KIC score should be a critical component of your marketing and sales strategies.
The KIC Score boils down to a single metric. For each question, the final metric is a balance measure of the percentage of positive responses minus the percentage of negative responses. The overall score is an average across all the questions.
Monthly online surveys (13 questions)
Urban dweller, middle class, Educated, Connected, Tech savvy
Spreadsheet (xls, csv)
KASI Insight is Africa's most innovative research and advisory firm that provides reliable consumer data and actionable insights from Africa. KASI Insight relies on the biggest grassroots network of data hubs to reach the urban middle class of Africa. More so, each of the consumer responses we deliver result from an actual encounter with the consumer by any of our extended hubs.
Since 2015, we have collected close to 1.5 million responses and worked on a wide range of projects in the areas of mobile banking, shopping habits, ad-campaign testing, brand tracking, gap analysis, opinion polling, sensitivity and satisfaction, product usage, business-concept validation, lending, and mobile app usage in the biggest countries in Africa.
Yannick Lefang, CEO KASI Insight