Africa's Monthly Consumer Confidence Index - The KIC Score

Reveals how consumers feel about their national economies in seven key African countries


KASI Insight


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According to McKinsey, the African consumer market will reach $1.2 trillion by 2020. The African consumer has unique habits and aspirations not well understood. In many parts of the world, public and private surveys track consumer confidence and sentiment to guide business decisions for consumer-focused companies and to convey a sense of the economic climate.

Some African countries produce consumer confidence indices compiled by chambers of commerce and government statistical offices.


  • Provide data-based guide for investment strategy with consumers from major consumption centers in Africa.
  • Distribute monthly trending reports of consumer confidence in multiple cities in Africa. Fresh data set on current, future, city and personal economic conditions, intentions and expectations.
  • Contextualize current consumer-confidence levels with historical data.
  • Analyze demographic breakdown of consumer confidence to provide a complete picture of the African urban, middle-class consumer.


There has never been a consumer-confidence tracker uniformly measured among the seven African countries that have the largest urban populations and middle class. If you sell your products in Africa, the KIC score should be a critical component of your marketing and sales strategies.


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