Focus your marketing based on detailed data that will provide direction on how, where, and why, parents and expectant parents search, choose, and purchase baby products across the globe
Why is it becoming increasingly challenging for baby brands to attract and connect with new parents? The window to attract parents to your brand is inherently small, and the competition is fierce. Brands that succeed in this space are those that rely on meaningful data to understand their customers’ shifting attitudes and behaviors.
This report – spanning 12 key global markets and 22,000 new or expectant parents – provides clear data so as to guide key decision making when it comes to product, marketing, brand, and sales strategies. Much more than simply providing sales data across channels and countries, this research focuses on the customer, answering the “whys” that explain the data and taking into account that today’s new parents are multi-channel buyers who look to and act upon a variety of information sources in making their baby-product buying decisions.
The implications from this research allow brands to increase awareness, drive purchases, and retain consumers while better serving their needs.
This is a fully funded project for immediate delivery. Be one of the next five buyers and receive a one-on one Webex consultative presentation of the data.
Parents or expectant parents.
Results are presented and aggregated by gender, and education breakdowns
The Americas: Brazil, Canada, Mexico, United States
Asia Pacific: Australia
Europe: France, Germany, Norway, Portugal, Spain, Sweden, United Kingdom
The art-directed report is neatly charted, making the data clearer and more accessible. Summary points are included along with each chart.
Trybe is a custom-research company, focusing on the consumer-goods industry, serving a number of Fortune 500 companies around the globe. Trybe has particular expertise in the baby-products space worldwide.
Be one of the next five to purchase this study and receive a complimentary one-on-one Webex session, where one of our experts will consultatively walk you through the findings.