Baby Products: How, Where, and Why Parents Search, Choose, and Purchase in the US

Focus your marketing based on detailed data that will provide direction on how, where, and why, parents and expectant parents search, choose, and purchase baby products in the U.S.

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Why is it becoming increasingly challenging for baby brands to attract and connect with new parents? The window to attract parents to your brand is inherently small, and the competition is fierce. Brands that succeed in this space are those that rely on meaningful data to understand their customers’ shifting attitudes and behaviors.

Objectives

  • Understand how new parents engage with social media and use specific social channels in deciding on baby-product purchases
  • Measure baby-product purchasing across a wide array of sales channels, including discerning how new parents value and use retail and e-commerce
  • Identify the key product attributes that new parents prioritize in making buying decisions
  • Learn the degree of brand loyalty parents show across product categories (vs. looking for alternative brands)
  • To identify key information sources (from media to blogs to parenting groups) parents rely on to learn about products

Why?

This report, which covers the US and includes 2,200 new or expectant parents, provides clear data to guide key decision making when it comes to product, marketing, brand, and sales strategies. Much more than simply providing sales data across channels and countries, this research focuses on the customer, answering the “whys” that explain the data and taking into account that today’s new parents are multi-channel buyers who look and act upon a variety of information sources in making their baby-product buying decisions.

The implications from this research allow brands to increase awareness, drive purchases, and retain consumers while better serving their needs.

This is a fully funded project for immediate delivery. Be one of the next five buyers and receive a one-on one Webex consultative presentation of the data.

Methodology: Quantitative

Quantitative Design

Number of Interviews: 2000

Interview Length: 5 minutes

How Sample will be Segmented:

Parents or expectant parents.

Results are presented and aggregated by gender, and education breakdowns

Quantitative Research Target

Gender: 20% Male, 80% Female

Ages: 18 to 50

Geography: US Only; Approximates national population distribution

Deliverables

Reporting: Topline Report

Presentation: Web-based

Additional Deliverables:

The art-directed report is neatly charted, making the data clearer and more accessible. Summary points are included along with each chart.

Timing: Available Immediately

Supplier

Company: Trybe

Previous Projects: 2

Rating: Supplier has not been rated

Supplier's Qualifications:

Trybe is a custom-research company, focusing on the consumer-goods industry, serving a number of Fortune 500 companies around the globe. Trybe has particular expertise in the baby-products space worldwide.

Incentives

SPECIAL OFFER: Be one of the next five to purchase this study and receive a complimentary one-on-one Webex session, where one of our experts will consultatively walk you through the findings.

Purchase This Project

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