COVID-19 Before and After: How Do eCommerce Behaviors Change?
This free report shares data on COVID-19's impact on consumer eCommerce behaviors.
About
Luth Research examined eCommerce behaviors from 2019 and March 2020, the month marking the biggest impact to date from COVID-19. The data is based on Luth's ZQ Intelligence, a technology that passively captures how people shop and spend time online. These comparative insights illuminate the new truth where online behaviors are more deeply ingrained and not easily changeable despite an event with unprecedented impact during the digital age. These insights also offer opportunities for brands and retailers to build brand equity and play the long game.
Objectives
- Leverage data to reveal changing consumer behavior due to COVID-19
- Determine which online behaviors are more deeply ingrained and not easily changeable despite an event with vast influences such as COVID-19
Why?
COVID-19 presents a clear disruption on many fronts of our lives. People’s health, financial wellbeing, political outlook, and day-to-day stability are suddenly at risk and uncertain. There is an ongoing question about if and when things will ever return to a state of normalcy and how consumer behaviors induced by the current events would take hold and stay.
Methodology: Quantitative
Quantitative Design
Design Rationale:
ZQ Intelligence™ is Luth Research’s patent-pending, cross-platform digital behavior-measurement system. It integrates Luth's panel with proprietary web and mobile-tracking technologies to correlate consumer actions and attitudes. This innovative technology empowers passive tracking of digital behaviors and activities. The behavioral trends in this report are drawn from Luth’s digital panel of approximately 150,000 panelists (annually) who send data from their desktop and mobile devices.
Quantitative Research Target
Additional Demographic Screening:
The sample for this ongoing research is a diversified panel of eCommerce shoppers, providing a strong demographic mix by gender, age, ethnicity, and income level.
Specifically, the following retailers are included into the report with their respective visitation volume.
Retailer – 2019 # of Visits // March 2020 # of Visits
Amazon 842,389 // 93,905
Walmart 153,703 // 15,708
Target 53,875 // 6,705
BestBuy 32,597 // 3,197
Walmart Grocery 13,891 // 3,252
Kroger 10,005 // 1,610
Instacart 7,708 // 1,709
Deliverables
Reporting: Summary Report
Additional Deliverables:
Option A - $8500
As an extension to the free PDF report, Luth Research provides instant access to a comprehensive interactive dashboard which allows for slicing and dicing on the underlying data.
15 months of data from January 2019 to March 2020 (fixed data set)
Filters to enable further analysis:
- Gender
- Age
- Ethnicity
- Income
- State
- Monthly, quarterly, yearly timeframes
Retailers included:
- Amazon
- Walmart
- Target
- Bestbuy
- Walmart Grocery
- Kroger
- Instacart
All metrics reported on the PDF report, including but not limited to:
- Micro Journey analysis – drop off at each step on site
- Micro Journey analysis – usage of individual touchpoints at entry point, at each step and in total
- Time spent per visit
- Avg # of steps per visit
- # of distinct touchpoints
- # of visits taken to convert
- Single license access to a Tableau dashboard; additional license is at additional fees
Option B - $25000
As an extension to the free PDF report, Luth Research provides not only the instant access to a comprehensive interactive dashboard for the underlying data, but also a continuous update for the next 6 calendar months. This advanced offer also gives you the flexibility of drilling down into product categories, as well as adding additional retailers of interest.
Everything in Offer A
Data refresh frequency at every 2 weeks in the next 6 calendar months
Additional filters:
- Product categories for mass retailers in Offer A – Amazon, Walmart, Target and BestBuy (such as Health & Beauty within Amazon and Walmart)
- Adding up to 3 additional retailers of choice from (without product categories) a list of ~60 retailers, which will be provided upon request:
- Home Depot
- Lowes
- Ikea
- Costcot
- Sams Club
- Petco
- Petsmart
- Chewy
Single license access to a Tableau dashboard; additional license is at additional fees
Supplier
Company: Luth Research
Previous Projects: 4
Rating:
Supplier's Qualifications:
For more than 40 years, Luth Research has been a leader in the market research industry by responding to our clients’ most critical business needs. Powered by our proprietary online research panel and cross-platform digital tracking capabilities, our innovative research methods help today’s businesses thrive.
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