Cracking the ‘Black Box’: Unearthing Netflix Viewership (Historic Data)

Unlock Netflix's secret viewership data from Luth ZQ's passive-tracking technology. (Historic Data)


Luth Research


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As reported in Variety*, this never-before-available data “provides a rare glimpse into viewing patterns on Netflix, which has frustrated many in its refusal to divulge audience data. That’s proved problematic for producers creating original programming for Netflix and for the studios that pocket billions of dollars in licensing fees from the company.” * Copy and paste the following URL into your browser to read the Variety article:


  • Help content providers determine if Netflix is cannibalizing existing TV shows or is a viable distribution channel
  • Illuminate how audiences consume Netflix across digital devices (phone, tablet, computer)
  • Establish a clear understanding of target demographics for a wide variety of content
  • Determine content popularity in order to provide creative direction


This new research solves this problem, yielding essential insights into everything from the rising competition for TV audiences and content providers’ distribution strategies to the creation of original programming and licensing negotiations.

Luth Research’s ZQ Intelligence™ cross-platform tracking technology offers the industry’s first opportunity to examine title-level Netflix viewership data together with audience profiles across platforms.


Luth will provide a one-hour “onboarding” consultation session with all new clients.

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