The following concept is in early-stage development. If you would like to help influence its final design, please contact the team at Collaborata.
In 2016, live streaming was a $30-billion industry and is expected to more than double by 2021. But some industry players feel it hasn’t really taken off. Is it an over-hyped novelty or is there something more here? What are the future opportunities for live streaming and potential barriers to growth?
Year-on-year ad revenue growth for live streaming content is nearly 3.7x higher than long-form videos and 12.6x higher than short-form videos. As an emerging medium, live streaming inspires more social interaction during video consumption compared to on-demand viewing and TV viewing. Many organizations and their brands, however, are struggling to understand the wider picture and how this medium fits into the overall strategy.