Hacking Longevity: A Three-Generation Perspective on Living to 100

Your "strategic guidebook" for serving the longevity economy. Revealing fresh insights when it comes to aging -- including the critical similarities, differences, and nuances -- among Xers, Boomers, and members of the Silent Generation


The Business of Aging


100% funded

10% for you,
10% for your friend


Until this study, increased longevity has been treated as conceptual and aspirational. Most of what was known about this significant expansion was anecdotal, even though seismic shifts are occurring in each life stage. "Hacking Longevity," through a rigorous examination, provides data-based insights on how brands and organizations can better serve (and strategically plan to serve) the longevity economy.


  • Identify changes and adaptations in life-stage patterns based upon increased longevity
  • Understand the implications of longevity on the nature of families, their structure and behavior (i.e., Is there a true multigenerational effect?), and their planning for longer lives
  • Explore related challenges and issues when it comes to the workplace, housing, finances, education, and leisure
  • Bring insights to bear on late-in-life planning, including giving, legacy, housing, end of life
  • Understand how different generations view personal fulfillment at their life stage and in the context of longevity


This study reveals how Americans of three generations are “hacking longevity.” Brands that want to serve aging Americans need to understand if and how the promise of longer life informs their planning and thinking. So, this is anything but another “aging” study." Instead, this research identifies and views critical shifts -- some subtle and some quite large -- with a fresh eye.

This study frames the issues for brands and organizations who want to play an active role in serving the longevity economy in meaningful, informed ways.


• Purchase “Hacking Longevity” together with another Collaborata project that focuses on generations, “Generation Nation,” and receive $1,000 off of each project

• Inquire about the availability and pricing of category exclusivity relevant to your business or organization

• Interested in Lori Bitter presenting these insights to your group in person? Contact Collaborata (info@collaborata.com)

Purchase This Project


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Lori Bitter, who's leading this "dream project," is truly enlightening. She's designed this project as foundational learning for brands and organizations in all categories serving the aging population. If this is a critical market for you, please read on and request a call with Lori.