How Americans Are Being Impacted by C19 (Free!)

This ongoing study, which will be conducted twice a week, with reporting out once per week while the situation remains fluid, will measure the changes in consumers’ attitudes and behaviors resulting from the virus.


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100% funded

10% for you,
10% for your friend


This fast-moving crisis is deeply impacting American's behavior and attitude. This project will establish a baseline from which we’ll measure ongoing changes in consumers’ attitudes and behaviors resulting from the virus.


  • Understand how much Americans know about C19, and how their media and news consumption is changing
  • Reveal how consumers want to engage with and hear from brands
  • Determine how Americans feel C19 is impacting their physical and emotional health and wellness
  • Understand how consumers' shopping behavior is changing
  • Learn how C19 is impacting both business owners and individuals' attitudes and behaviors around their finances


To help support our clients and friends, RTi is running consumer sentiment tracking research that you can access FREE of charge. Brands and businesses are sure to be reshaped, and it is our job as insights professionals to help our organizations navigate during this tumultuous time.

This first wave of our COVID-19 consumer sentiment tracking research will be a helpful baseline from which we'll measure ongoing changes (approximately twice a week) in consumers' attitudes and behaviors resulting from the virus.

Methodology: Quantitative

Quantitative Design

Number of Interviews: 500

How Sample will be Segmented:

Census balanced:
• Age
• Gender
• Ethnicity
• Region
• Household income

Sample Source:


Quantitative Research Target

Ethnicity: Approximates national population distribution

Geography: US Only; Approximates national population distribution


Reporting: Formal Report; Topline Report

Presentation: None

Additional Deliverables:

The first wave of this project is a PPT deck. Subsequent waves will be digital only.

Timing: RTi will be conducting 2 waves of research per week, and reporting out once per week while the situation remains fluid.

Timing: Available Immediately


Company: RTi

Previous Projects: 2


Supplier's Qualifications:

RTi RESEARCH turns data into meaning, something that can be communicated simply and acted upon effectively. For nearly 40 years, we’ve been bringing the customer voice to the corporate decision-making process through our wide range of quantitative and qualitative marketing research services and methods. What’s different today are the technologies that allow us to gather and mine enormous amounts of data and the resulting struggle to figure out what it all means. Navigating this starts with understanding when to leverage new, innovative data collection and analytic technologies, techniques and methods, or when a traditional approach is best; and culminates in finding meaning in all that data and sharing it through innovative storytelling. Turning data into meaning is how we support our clients’ success.

Supplier's Team:

Lisa Cooper, Senior Vice President, RTi


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