Does employee appearance affect sales?
Much in customer experience talks about digital transformation. Many companies are focusing their customer experience efforts on improving their website and developing a mobile app. These are certainly important business opportunities. However, a business can not forget about the basics. The world has gone very casual and different generations have different opinions of what a professional appearance is.
This study will look at the generational (Millennial, Gen x, Boomers) definitions of a professional appearance. Specifically, we will look at tattoos, piercings, facial hair, jewelry and clothing to determine what is considered okay for a professional appearance and what is not. We will look at these professional appearance definitions by gender. The industry sectors we will look at include retail, finance, hotel and restaurants. Most importantly, we will determine if a non-professional look affects the purchase behavior.
Will compare the three generations - Millennials, Gen X and Baby Boomers
Provides a large enough sample to comp[are across generations.
After more than 25 years in corporate market research, Neal Kreitman founded and is Senior Partner at ABN Partners. He has built successful market research functions at organizations of all sizes, from Internet start-ups to fortune 500 companies. He has extensive experience in both qualitative and quantitative research methods.
Neal is recognized as a highly skilled moderator, and survey design and analysis expert. Most importantly, he has the ability to translate business issues into research questions and identify the optimal research design. He provides impactful insights to all levels of management by innovatively synthesizing research findings to present a comprehensive view for decision making.
Neal has worked on a broad spectrum of projects including: customer segmentation, communications effectiveness, website usability, new product development, brand health, competitive intelligence and customer experience.