Mobility in the Age of Covid

This ambitious project will, for the first time, reveal new mobility trends and challenges in the wake of the coronavirus pandemic.

About

As the shutdown first set in (at varying times in different states and cities), there was markedly little movement, with nonessential employees following stay-at-home orders. Once those orders were lifted and many returned to work, consumers faced a new challenge: how to safely arrive at their destination. This project will capture the biggest mobility challenges faced in American cities and towns today and provide organizations with critical insights to better innovate for and meet the needs of mobile consumers.

Preliminary Objectives

  • Investigate various forms of public transportation (train, bus, ride-share, etc.) and how their usage has been impacted by the pandemic
  • Identify the biggest barriers that prevent consumers from returning to pre-Covid behaviors, segmented by geography and sociodemographics
  • Create a “playbook” around best-practices when connecting and empathizing with apprehensive commuters
  • Reveal what type of consumer currently is using public transportation; their preferred method; and why -- in order to deeply understand the problem in order to develop potential solutions based on consumer segment and need

Why?

While it sometimes feels like parts of the country have reopened, certain behaviors have not fully returned; highways are more packed and busses are more empty, as consumers continue to try to avoid public transportation. For those organizations that occupy the mobility sector, it's critical to better understand what it would take for consumers to return to sharing cars. It's also important to know if a more permanent trend away from public transportation is heading our way, and what organizations can do to prepare for it.

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