Optimizing E: Uncovering Challenges & Opportunities in Online Commerce

This study’s purpose is to uncover an optimal e-commerce equation for consumers, exploring macro issues around shopping, ordering, payment, customer service, shipping and delivery, and returns.


Gongos, Inc.


0% funded

10% for you,
10% for your friend


  • Understand how consumers’ “optimal e-com equation” may be delineated by key categories, including apparel, entertainment, tech, and travel.


No question: E-commerce has come a long way in gaining wider consumer acceptance and engagement. But greater insights backed by new data can provide strategic and tactical guidance as to how to optimize the full e-commerce experience for consumers. This study would not be to compare e-commerce to brick-and-mortar, but to find its own optimal equation to drive greater growth and consumer engagement.


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