The following concept is in early-stage development. If you would like to help influence its final design, please contact the team at Collaborata.
In 2016, there were nearly 10 million sponsored posts on Instagram. A survey conducted by the site found that 60% of users reported they learned about a product or service through Instagram. But as users better understand that their favorite celebs are paid to post, how influential will Influencer marketing become? What are the keys for capitalizing on this “authentic” approach to advertising in order for it to feel authentic?
So, who’s actually influenced by online Influencers? As consumers become savvier, it’s critical to understand how this marketing tactic can work (or not), when it comes to building brand awareness and engagement (while not damaging a brand’s sense of authenticity).