Playlisting: The New Radio?

Discover the signifcance of playlists, particularly their impact on brands, celebrities, and the streaming services themselves


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100% funded

10% for you,
10% for your friend

The race is on to have playlists serve the role traditionally reserved for radio. Advertisers, broadcasters, management companies, and artists themselves will need to understand how to use the playlist as a tool to reach committed music listeners.


  • Understand the usage habits, including frequency, of streamers who playlist
  • Understand what playlisters desire from a content perspective
  • Learn how listeners discover playlists
  • Learn how listeners partake in creation and socializing their playlists


This study, by the expert in music industry research, reveals the new listening terrain and the emerging opportunities for those who embrace this change.

This is a fully funded project for immediate delivery. A presentation by MusicWatch can also be scheduled at your convenience.

Methodology: Quantitative

Quantitative Design

Number of Interviews: 500

Interview Length: 15 minutes

How Sample will be Segmented:

Primary segmentation: Spotify Free vs. Paid users, Apple Music Triers vs. Paid Subscribers

Sample Source:

Reliable sample partner

Quantitative Research Target

Gender: 50% Male, 50% Female

Ages: 13 to 50

Geography: US Only; Approximates national population distribution


Reporting: Formal Report

Presentation: Both web-based and in-person

Additional Deliverables:

In-person presentation optional; may be scheduled at your convenience direct with MusicWatch.

T&E direct expense (no markup)

Timing: Available Immediately


Company: MusicWatch

Previous Projects: 1

Rating: Supplier has not been rated

Supplier's Qualifications:

MusicWatch was the first offering of what was then NPD Entertainment. With nearly 20 years experience monitoring the music and entertainment consumer, we have unparalleled expertise in understanding the music category.

Supplier's Team:

Russ Crupnick, Managing Partner, and Josh Bell, Director of Research


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Russ is a true expert, and this is an opportunity to learn from the best on the critical and increasingly important topic of playlisting.