Playlisting: The New Radio?

Discover the signifcance of playlists, particularly their impact on brands, celebrities, and the streaming services themselves

Supplier:

MusicWatch

Message

100% funded

10% for you,
10% for your friend

The race is on to have playlists serve the role traditionally reserved for radio. Advertisers, broadcasters, management companies, and artists themselves will need to understand how to use the playlist as a tool to reach committed music listeners.

Objectives

  • Understand the usage habits, including frequency, of streamers who playlist
  • Understand what playlisters desire from a content perspective
  • Learn how listeners discover playlists
  • Learn how listeners partake in creation and socializing their playlists

Why?

This study, by the expert in music industry research, reveals the new listening terrain and the emerging opportunities for those who embrace this change.

This is a fully funded project for immediate delivery. A presentation by MusicWatch can also be scheduled at your convenience.

Comments

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09/08/16

Russ is a true expert, and this is an opportunity to learn from the best on the critical and increasingly important topic of playlisting.

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