The following concept is in early-stage development. If you would like to help influence its final design, please contact the team at Collaborata.
More than 51% of US consumers having listened to at least one podcast, and with more than 500,000 active today and available for listening on demand, podcasting has become unofficially mainstream. But, there’s much to be learned when it comes to how to best engage and advertise to this growing listening audience.
Podcast listening has grown rapidly over the past 10 years; in 2008, only 9% of Americans reported listening to a podcast within the last month. Today, 26% of Americans are monthly listeners. With such a wide variety of content and an expanding listener base, it’s critical to understand not only who are podcast listeners, but also how do they best react to and engage with content and advertising within podcasts.