The following concept is in early-stage development. If you would like to help influence its final design, please contact the team at Collaborata.
As brands continue to roll out new “premium” sub-lines as well as completely new brands at premium price points, it’s critical to understand why consumers are drawn to the idea of premium and how and why they choose one premium product or brand over another.
This project will reveal what motivates consumers to seek out and buy premium and how brands can best convey premium in a way that’s relevant, new, and motivating to different consumer segments.
As private labels continue to become more mainstream, brands are looking for new ways to remain relevant. Going “premium” can be a winning strategy.