Roadmap to Driverless: New Vehicle Buyers Sound off on Autonomous
Car owners sound off on autonomous vehicles, letting you know what they want before their next car purchase
About
Carmakers are investing hugely to build semi-autonomous and fully self-driving vehicles. They need to gain acceptance and interest -- to literally drive customers to the showroom. Autonomous offers game-changing stakes to capture early adopters from competitors and potentially shift large chunks of market share.
Objectives
- Level of awareness and readiness to accept autonomous technology
- Key differences in interest across automotive segments/brands
- An in-depth understanding of perceived pros and cons
- Safety concerns
- Expectations regarding pricing, convenience, and fuel economy
Why?
This study's large large sample size (14,000 respondents) allows clients to measure awareness, interest, and acceptance as well as to gain an overall perspective of not only what customers want out of this technology, but also their biggest concerns. More so, because all respondents are screened to have purchased a new vehicle within the last four years, this study provides analysis based on brand and type of vehicle. Many of these same consumers will be back in the market at the time the first fully autonomous vehicles are projected to be ready for public sale. These buyers will become the target market!
Find out why having the best auto customer data in the world enables MaritzCX to deliver the industry’s most comprehensive look at customer perceptions about this new technology.
Methodology: Quantitative
Quantitative Design
Number of Interviews: 10000
Interview Length: 25 minutes
How Sample will be Segmented:
• Efficient, representative sample selection across 24 different MaritzCX automotive segments
• Respondents have purchased a new vehicle between 2012-2014 with specific vehicle model/brand identified.
• We sampled across the entire US auto industry based on overall US sales proportions in the following segments:
Compact Car
Small Car
Mid Car
Large Car
Sport Car
Premium Small Car
Premium Mid Car
Premium Large Car
Premium Sport Car
Compact Van
Full-Size Van
Full-Size Cargo Van
Small SUV
Mid SUV
Large SUV
Premium Small SUV
Premium Mid SUV
Premium Large SUV
Small Pick Up
Full-Size Light Duty Pick Up
Full-Size Heavy Duty Pick Up
Quantitative Research Target
Gender: 65% Male, 35% Female
Ages: 18 to 80
Behavioral/Lifestyle Screening:
Respondents screened to have purchased a new vehicle within the last four years. The type, make, and model of vehicles are collected to allow analysis by specific vehicle segments and brands.
Additional Demographic Screening:
Efficient, representative sample selection across the following MaritzCX automotive segments:
- Compact Car
- Small Car
- Mid Car
-Large Car
-Sport Car
- Premium Small Car
- Premium Mid Car
- Premium Large Car
- Premium Sport Car
- Compact Van
- Full-Size Van
- Full-Size Cargo Van
- Small SUV
- Mid SUV
- Large SUV
- Premium Small SUV
- Premium Mid SUV
- Premium Large SUV
- Small Pick Up
- Full-Size Light Duty Pick Up
- Full-Size Heavy Duty Pick Up
Geography: US Only; Approximates national population distribution
Deliverables
Reporting: Formal Report
Presentation: Web-based
Additional Deliverables:
- Summary set of tabs that includes each question
- PowerPoint deck that reviews entire study and draws out key distinctions between groups (e.g., luxury/non-luxury, car/truck buyers)-
- Full data set to allow for custom analysis
MaritzCX is also available for custom analysis (quoted separately)
Timing: Available Immediately
Supplier
Company: MaritzCX
Previous Projects: 3
Rating: Supplier has not been rated
Supplier's Qualifications:
Why MaritzCX?
By combining proven research services with a powerful software engine, MaritzCX makes it possible to:
- Accelerate the process of gathering, analyzing, distributing, and acting on crucial information from months to minutes.
- Anticipate and influence the trends and triggers that keep customers happy and loyal over the lifetime of a relationship.
- Make research personal with tools, processes, and technology that allow you to treat and serve thousands (or millions) of customers as individuals.
- Deliver the right information to the right people, so everyone in your organization can gain instant insights and take appropriate actions–from front-line employees to executive management.
- Weave research intelligence into your operational DNA, so you can convert customer feedback directly into meaningful competitive advantage and better business outcomes.
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