The National Pet Owner Preferences Study

Learn what's really important to today's dog and cat owners when it comes to boarding and daycare


Researchscape International


100% funded

10% for you,
10% for your friend


Understanding what pet owners really want when it comes to the boarding and daycare of their dogs and cats is critical to providing an optimal experience and repeat business. This understanding is paramount for facility owners and operators who want to thrive in the years ahead. That's what this study, conducted for the IBPSA and underwritten in part by Merck, uncovers.


  • To understand why pet owners choose boarding and daycare facilities (i.e., what are the key attributes they look for and value)
  • To learn about the importance of certification and vaccination requirements when it comes to boarding facilities to pet owners
  • To quantify the awareness level of the "Uber" type of boarding facilities and day care
  • To uncover opportunities for boarding facility owners and operators though a better, current understanding of pet owners' priorities


These all-new insights about today's pet owners' priorities provide critical guidance in how facilities and daycare operators market their "brands" and develop their offerings. These research findings are designed to be put to immediate use for your business!


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Great collaboration among Merck, IBPSA and Researchscape!