Learn what's really important to today's dog and cat owners when it comes to boarding and daycare
Understanding what pet owners really want when it comes to the boarding and daycare of their dogs and cats is critical to providing an optimal experience and repeat business. This understanding is paramount for facility owners and operators who want to thrive in the years ahead. That's what this study, conducted for the IBPSA and underwritten in part by Merck, uncovers.
These all-new insights about today's pet owners' priorities provide critical guidance in how facilities and daycare operators market their "brands" and develop their offerings. These research findings are designed to be put to immediate use for your business!
Respondents were quota-sampled using 32 different cells (gender by age by region) to closely match the overall national population of pet owners aged 18 years old and up. Pet ownership varies by age rather than region or gender:
• Over half of respondents were Gen Xers (52%), while a quarter were Baby Boomers (25%), and a fifth were Millennials (21%).
• More respondents lived in the South (35%), with about a fifth of respondents in each of the other three regions: Midwest (23%), West (22%), and Northeast (19%).
• 50% of respondents were women, 49% were men, and 1% preferred not to answer (but were quota-sampled based on the gender in their profile).
Researchscape has drawn from the sample its trusted sources
Dog and cat owners
The easy-to-read 100-page detailed report, delivered as a PDF for easy distribution within your business, is fully graphed and charted. A three-page "executive summary" reports the key findings. An online "Workshop and Presentation" of key findings will be available to all purchasers -- those attending the online webinar "live" (and asking your questions) or viewing it at a more convenient time online.
Resarchscape is an expert in quantitative research and has previously worked with IBPSA. The questionnaire, design, and and analysis were vetted by IBPSA, Merck, and Researchscape.
Jeffrey Henning and Lili O'Reilly of Researchscape