The National Pet Owner Preferences Study

Learn what's really important to today's dog and cat owners when it comes to boarding and daycare


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100% funded

10% for you,
10% for your friend


Understanding what pet owners really want when it comes to the boarding and daycare of their dogs and cats is critical to providing an optimal experience and repeat business. This understanding is paramount for facility owners and operators who want to thrive in the years ahead. That's what this study, conducted for the IBPSA and underwritten in part by Merck, uncovers.


  • To understand why pet owners choose boarding and daycare facilities (i.e., what are the key attributes they look for and value)
  • To learn about the importance of certification and vaccination requirements when it comes to boarding facilities to pet owners
  • To quantify the awareness level of the "Uber" type of boarding facilities and day care
  • To uncover opportunities for boarding facility owners and operators though a better, current understanding of pet owners' priorities


These all-new insights about today's pet owners' priorities provide critical guidance in how facilities and daycare operators market their "brands" and develop their offerings. These research findings are designed to be put to immediate use for your business!

Methodology: Quantitative

Quantitative Design

Number of Interviews: 650

Interview Length: 12 minutes

How Sample will be Segmented:

Respondents were quota-sampled using 32 different cells (gender by age by region) to closely match the overall national population of pet owners aged 18 years old and up. Pet ownership varies by age rather than region or gender:
• Over half of respondents were Gen Xers (52%), while a quarter were Baby Boomers (25%), and a fifth were Millennials (21%).
• More respondents lived in the South (35%), with about a fifth of respondents in each of the other three regions: Midwest (23%), West (22%), and Northeast (19%).
• 50% of respondents were women, 49% were men, and 1% preferred not to answer (but were quota-sampled based on the gender in their profile).

Sample Source:

Researchscape has drawn from the sample its trusted sources

Quantitative Research Target

Gender: 50% Male, 50% Female

Ethnicity: Approximates national population distribution

Ages: 21 to 70

Additional Demographic Screening:

Dog and cat owners

Geography: US Only; Approximates national population distribution


Reporting: Formal Report

Presentation: Web-based

Additional Deliverables:

The easy-to-read 100-page detailed report, delivered as a PDF for easy distribution within your business, is fully graphed and charted. A three-page "executive summary" reports the key findings. An online "Workshop and Presentation" of key findings will be available to all purchasers -- those attending the online webinar "live" (and asking your questions) or viewing it at a more convenient time online.

Timing: 1 weeks from funding to delivery of final report


Company: Researchscape International

Previous Projects: 1

Rating: Supplier has not been rated

Supplier's Qualifications:

Resarchscape is an expert in quantitative research and has previously worked with IBPSA. The questionnaire, design, and and analysis were vetted by IBPSA, Merck, and Researchscape.

Supplier's Team:

Jeffrey Henning and Lili O'Reilly of Researchscape


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I have the 2017 study. Is this the updated version?


Great collaboration among Merck, IBPSA and Researchscape!