Discover at a deep level how Hispanic shoppers' attitudes and behaviors are impacted by today's political climate in the U.S.
People of Hispanic origin make up 17% of the U.S. population and account for $1.3 trillion in buying power. While Hispanic shoppers are growing as a segment of the general US population, this growth is facing uncertainty within the current political climate.
GroupSolver, together with U.S. Hispanic audience expert Monica Mitrani, has designed this study to help co-funders:
• Uncover the changing attitudes of Hispanic shoppers in today's national climate
• Tailor messaging to be more relevant, timely, and empathetic toward Hispanic shoppers
• Yield actionable insights as to the concerns and preferences of this powerful group especially in light of the new reality in which Hispanics find themselves
You'll be able to act on this study's findings by understanding Hispanic consumers' behavioral changes due to changing immigration policy and the attitudes that are driving these shifts. The implications of this research should guide your multicultural messaging, media, and overall marketing strategies.
Please join us in this important project that will bring new light to this powerful group at this critical juncture in our cultural and landscape.
• Purchase two shares and get two proprietary questions (close-ended only)
• Purchase this study together with "Generation Nation" (already successfully funded on Collaborata) and get $1,000 off the combined price of both studies
12/08/17
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