Vets & Pets: The Influence Veterinarians Have on What Today’s Consumers Are Spending on Their Pets

This study will quantify the influence veterinarians have on what dog and cat owners buy for their pets and how to better engage vets for your brand’s benefit. You’ll gain actionable opportunity insights into how pet owners rely on their vet’s recommendations when it comes to the care and feeding of their pets. And, you’ll gain from the unique perspectives and interactions between pet owner and vet that significantly influence purchase behavior for your own category. This research will also assess how the pet owner-vet dynamic plays out differently among the generations in order to identify distinct opportunities to grow your brand among Millennials, Gen-Xers, and Boomers. Study analytics will identify generation-specific business opportunities for service, product innovation and marketing communication: • Degree of alignment/gaps between owner-perceived and vet-perceived pet needs in order to identify business growth opportunities via improvements of service and product delivery. • Generation opportunities in pet care and feeding purchases based on pet-owner and owner-vet emotional relationships and interactions. Analytics will also support a fuller understanding of owner reliance on vet recommendations during in-office visits and when on vet websites: • How pet owner experience, attitudes and pet’s life stage drive reliance on vet services. • How reliance on vet impacts choice of nutrition, health care products and pet rewards. • Insights into vet criteria for dog and cat care/feeding




10% funded

10% for you,
10% for your friend


  • Dog and cat acquisition, adoption/rescue experience, attitudes and role of owner life stage/generation status.


In this first-ever co-funded study of its kind, you’ll learn how veterinarians influence pet owners’ care and feeding purchases. And, you’ll get fresh new insights on how to best engage vets for your brand’s benefit -- direct from the source!

So, if you market pet products or services, this research will illuminate how to best tap into the critical vet-pet owner relationship that drives consumers’ attitudes and pet-care purchases in your category.

Importantly, this research will also uncover generation-specific opportunities for your business. So, you’ll see how vet influence plays out across Millennials, Gen X-ers and Boomers to reveal latent growth strategies within each generation.


We will be happy to conduct in-person presentations for the 1st two co-funders..


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